The story of Browned came out of the persistence of Ahmed Badra, the founder and CEO of Browned who never stopped dreaming and setting up goals for himself and making them come true. Ahmed moved to Canada in 2019 in order to open doors for him to start his own business in the F&B industry. He comes from a professional background in branding and visual communication; Ahmed elevated his academic knowledge in Canada after he got his Baking Arts course at George Brown College in Toronto, ON and his Graduate Diploma in Marketing Management from Fanshawe College in London, ON. Ahmed upscaled his experience for over 2 years by being the Vice President of Brand Strategy & Marketing at a local franchise company based in London Ontario. He helped expand the brand from 4 humble locations to more than 15 locations.